Designer Wayne Hemingway, co-founder of HemingwayDesign who along with New Masterplanning are leading on the seafront masterplan proposals, said: “Weymouth is a great coastal resort, with a great beach. The Which Review gave Weymouth 5* for both its beach and seafront, whilst the Rough Guide stated that “It’s worth a visit for the fine sandy beach alone”.
“But surveys suggest that for holiday makers, a great beach is no longer enough. They are looking for places with ‘authenticity’, places which demonstrate their heritage, nature, culture, and wider sustainability. The public survey on Weymouth’s Seafront Masterplan, completed by 2,224 people, highlights that this is also what residents of Weymouth want from their seafront.”
“Fortunately, Weymouth seafront’s royal heritage, together with its proximity to the harbour, historic town centre, marina, nature reserves and other attractions means it is well placed to benefit from these trends.”
Council Leader Davis Harris added: “The draft masterplan report considers ways in which Weymouth seafront can make the best possible use of its assets, to attract visitors, support local businesses and provide the best possible social and leisure facilities for residents.
“I would urge people to read the draft proposals and join the webinar on November 14th. Be part of the conversation on how to enhance Weymouth’s famous seafront and help make it a year-round destination for all to enjoy.”
The masterplan proposals have been developed against, and respond to, six objectives including sustainability, wellbeing, heritage, authenticity, connectivity and broadening appeal – factors that are becoming increasingly important in driving seaside tourism, and priorities established through public and stakeholder engagement.